Education: Master’s degree in Sociology, Taras Shevchenko National University of Kyiv, Department of Methodology and Methods of Sociological Research.

Work experience: over 10 years in qualitative sociological research methodology: Umbrella, UMG, freelance projects for various research agencies, including Research.ua and Rating.

Specialization: FMCG, HealthCare, E-Commerce, media, usability tests, social, monitoring research.

Qualifications:

• Development of research tools;
• Moderation: more than 700 in-depth interviews, usability tests, case studies in Ukraine and Kazakhstan, more than 120 focus groups in the above specializations;
• Analytics, development of recommendations;
• Project management.